The Exchange
Notes on buying, selling, and owning apps
The Exchange is where we’ll share what we learn building a safer marketplace — escrow, verification, valuation, and the craft of a clean handover. We’re still writing the first issue.
Launching soon
The first issues we’re working on
No posts are published yet — here’s what’s on the desk. Subscribe below and we’ll send each one the day it goes live.
- Coming soonAnatomy of an App Passport
A field guide to every signal inside an App Passport — revenue proofs, traffic sources, code health — and how to read them like a buyer.
Verification
- Coming soonHow escrow protects both sides
Where the money sits, who controls it, and exactly when it releases. A plain-English walkthrough of an escrow-protected app transfer.
Trust & safety
- Coming soonWhat to check before you buy an AI app
Model dependencies, token costs, prompt IP, and churn risk — the questions that separate a durable AI product from a thin wrapper.
Due diligence
- Coming soonPricing your app to sell
Multiples, comparables, and the narrative that justifies your ask. How to set a number buyers take seriously without leaving money behind.
Selling
- Coming soonThe three documents every transfer signs
NDA, asset purchase agreement, and Certificate of Ownership — what each one does and why a handshake is never enough.
Legal
- Coming soonClosing the deal without surprises
From accepted offer to handover: a buyer's checklist for the final mile, so the assets you receive match the listing you fell for.
Buying
Be first to read The Exchange
One email per post — practical, no spam. Drop your address and we’ll let you know the moment the first issue ships.
Prefer to explore first? Read how Appswap works.